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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.

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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce Marketing Cloud

How can you use digital marketing to differentiate your brand and carve out a unique space in a crowded marketplace? Say you’re a local bakery hoping to increase foot traffic and online orders. For small businesses, SEO is invaluable as it enhances online presence, drives organic traffic, and boosts brand credibility.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.

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6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. But this year, the biggest differentiator is customer experience. Tag it in an Instagram post. Good CX comes down to the highest standards for providing customer service.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Using heatmaps for optimization also requires segmenting your users. This is where it plays out: You can find more relevant answers by segmenting your audience. Organic traffic vs paid traffic: are they interested in different items on the page? Even more important is segmenting mobile vs desktop visitors.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space. Cost-per-click (CPC) – A type of online advertising used to direct traffic to websites, in which companies pay a set amount each time their advertisement is clicked on.