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Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did).

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. And Andrew says that getting better measurement is a real competitive differentiator.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. User interface is a second differentiator. The final differentiator is flexibility.

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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

This will not only improve and differentiate your content, but also safeguard your brand — since AI-generated content may not be eligible for copyright protection. Feel free to email me at cwarsham@salesforce.com. We can’t stress this enough: Don’t use AI-generated content verbatim. Add a disclosure.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. But from Autopilot’s own perspective, its real differentiator is simplicity. The difference is in the details.

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Salesforce Reports Strong Growth in Commerce Cloud Sales

Valasys

Gavin Patterson the Chief Revenue Officer of Salesforce.com Inc. ” He further added, “And, I think when I looked at our Commerce Cloud and our differentiated value proposition, it’s two things. billion in the first half of the fiscal. One is we do both B2C Commerce and B2B Commerce.

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My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation

Customer Experience Matrix

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. -