Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Wondering Out Loud

JANUARY 15, 2010

But the world has changed and buyers most buyers ignore claims of “world-class&# , “industry leading&# , “best of breed&# , and all the other marketing speak associated with high-priced products and services. When all products are the same, buyers start differentiating on a different level.

SME 40

SME Media Webcast Telemarketing 40

Hinge Marketing

SEPTEMBER 9, 2020

There is a mad scramble to get qualified leads and close new engagements, only to have the cycle repeat itself. As commonly used in the professional services context, BD includes major elements of traditional marketing and sales functions, such as lead generation, nurturing, opportunity qualification, proposal preparation and closing.

Business 127

Business Lead Ranking Enterprise Management Work Management 127

SendX

OCTOBER 8, 2020

On top of seeing if someone opened your most recent email, you’ll be able to track how they are interacting with your website, how their most recent sales call went, whether they have an open ticket with customer support, and more. But if you're an SME looking for a plain email marketing software, then HubSpot may not be for you.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Integrated B2B

MARCH 4, 2020

But, as online publication platform provider Foleon describes so well, white papers for sales and marketing are something quite different. But white papers are important tools for customer nurturing and sales enablement, too. Without doubt, white papers are crucial to sales enablement. But keep the sales voice out of it.

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated?

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

ClearVoice

SEPTEMBER 6, 2022

Unfortunately, creating a lot of content (even great content) and having no idea where it will most impact your customers’ buying journey can lead to lackluster results. Bottom-of-funnel marketing isn’t limited to asking for the sale and closing the deal. The two can be used together, however. Welcome to the family!”.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Directive Agency

JULY 26, 2016

If you have trouble communicating during the sales or on-boarding process that’s probably a red flag that means trouble down the road. Which of course leads us directly into what you should avoid, which is that there are plenty of agencies out there that will promise the world and never deliver the goods. Joel Widmer. ~

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76