Differentiation and Sales Cycle - B2B Marketing Zone

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

SEPTEMBER 22, 2015

Numbers behind this trend : Much like the way content marketers need to break away from the crowd, the same can be said for sales. Corporate Visions released a survey in August that showed B2B marketers and sales reps are failing to deliver pitches that differentiate them from the competition.

Trends

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership

20 Truths I’ve Learned as a Content Marketer

KoMarketing Associates

FEBRUARY 17, 2015

Effective content marketing requires a strong commitment to the maturation process as well as a defined keyword strategy and target audience that interacts with multiple pieces of content before converting (especially throughout the lengthening B2B sales cycle ). This brings us to my next point. 2 ) Trust is not given, it’s earned.

Content Marketing

Content Marketing Planning Content Marketing & Strategy

B2B Marketing Zone

KoMarketing Associates

10 Marketing Trends That Should Influence Your Content Strategy

20 Truths I’ve Learned as a Content Marketer

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