Kaon

MARCH 13, 2018

Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

JULY 31, 2015

Now, more than ever, marketers must deliver solutions that sales teams (and customers) can use directly, enabling them to shorten sales cycles, better articulate competitive differentiation, and improve their win rates.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

JULY 2, 2015

Companies that fail to capitalise on their products true differentiators result in lower sales and reduced prices, with long and expensive sales cycles. These four tips should lead to a self-directed sales cycles for your solutions, creating the epitome of personalized experiences.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

JULY 23, 2018

Today’s sales teams need a strategy, strong communications and up-to-date technology. With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Cutting-edge technology allows the sales professional to convey innovation and create a lasting memorable engagement.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

DECEMBER 15, 2015

Frequently, this individual content doesn’t clearly differentiate their products/solutions correctly, making it difficult to create consistency within the brand. Use these 3 ingredients to engage prospects earlier, shorten the sales cycle, and increase win rates.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

NOVEMBER 3, 2015

And, it’s better for the seller: In-person meetings are the best forums to clearly articulate competitive differentiation, and to firmly establish a prospect’s understanding of the company’s value proposition. Studies have shown that sales cycles are much shorter when there are face-to-face meetings as part of the process.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JULY 20, 2015

We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. As companies have become more global and have expanded their product portfolios, the ability of their sales teams to tell their story has become more challenging.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100