Chris Koch

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The information gap between marketing and sales—and how to fill it

Chris Koch

They have genetic tendencies towards extroversion, confidence, hope (some would say denial), relationship building, and the real differentiator: emotional perception—usually expressed as the ability to “read people” (and one’s self). Great salespeople truly are born, not made. I see two big reasons: Incentives.

article thumbnail

The information gap between marketing and sales—and how to fill it

Chris Koch

They have genetic tendencies towards extroversion, confidence, hope (some would say denial), relationship building, and the real differentiator: emotional perception—usually expressed as the ability to “read people” (and one’s self). Great salespeople truly are born, not made. I see two big reasons: Incentives.