Marketing Insider Group

MAY 15, 2023

In fact, 70% of marketing technology buyers look for content on vendor websites. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Once you’ve done your research, start identifying their strengths and weaknesses, marketing research, and differentiation.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Modern B2B

JANUARY 30, 2024

Numerous CMOs highlighted that tech vendors will often paint an optimistic picture when it comes to the adoption of new solutions and the change management process within an organisation. This can be useful for those repetitive and ‘undifferentiated’ tasks, freeing up the workforce to conduct more creative, ‘differentiated’ work.

Work Management 80

Work Management Marketing AI Marketing Management B2B 80

Webbiquity

JANUARY 19, 2023

B2B buyers tend to focus on tangible benefits that can be measured through ROI calculations or performance metrics. As such, they need to be sure of the long-term viability of the vendor in addition to the quality, fit, functionality, and support of what they are buying.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Top Rank Marketing

AUGUST 16, 2023

” The study showed that 38% of buyers are conducting more detailed ROI analysis. Prioritizing creativity and differentiation A space like B2B tech was crowded and competitive enough before introducing the aforementioned challenges. Meanwhile, purchase cycles are extending. This trend was especially stark in the Tech sector.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. Develop and Invest in Marketing ROI Metrics. Harness the Power of Big Data. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Madison Logic

JUNE 6, 2022

The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends and leading ABM vendors. The Quadrant Knowledge Solutions SPARK Matrix analysis includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Sales Cycle 52

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. A recent research report that we released at Ascend2, Marketing Technology ROI , revealed that marketing technology is achieving ROI in 4-6 months. And story is the only differentiator in a noisy market.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

SalesGrape

NOVEMBER 18, 2023

Decision-makers in schools are often bombarded with numerous sales pitches from various vendors offering their products or services. Therefore, it becomes essential for marketers to differentiate themselves from competitors by providing valuable insights and solutions tailored specifically to meet their needs.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Webbiquity

APRIL 10, 2018

Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). Simplifying and personalizing the buying process is now the key differentiator. LinkedIn Pulse ). HubSpot ). Lead quality > lead quantity? KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Martech

AUGUST 23, 2023

Other challenges included managing the costs of multiple platforms, discerning genuine vendors from transient ones and the constant need to stay updated with the rapid technological evolution in the martech landscape. Emphasize ROI. Data silos emerged, skewing analytics and resulting in campaigns that missed their target audience.

Work Management 96

Work Management Marketing Management Digital Transformation Customer Satisfaction 96

Martech

SEPTEMBER 14, 2023

Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” Price and product are only two of many operational GTM levers.

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115

Madison Logic

DECEMBER 9, 2022

Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision. The company’s comprehensive and data-driven approach accelerates the customer journey and shortens sales cycles to positively impact ROI, even within today’s complex and competitive marketing landscape.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

B2B Digital Marketer

SEPTEMBER 2, 2021

What can B2B organizations do to transform and develop a differentiating brand personality? How do you differentiate yourself and develop a brand personality that is unique to your customers? How do you differentiate yourself and develop a brand personality that is unique to your customers? Podcast Timestamps/Outline.

Demand Generation Agencies 52

Demand Generation Agencies Personalization Brand Identity Branding 52

KoMarketing Associates

FEBRUARY 1, 2018

ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets. Marketers are partnering with a wider ecosystem of ABM experts, whether it’s agencies or technology vendors or both.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Tomorrow People

NOVEMBER 9, 2018

Because of the way results lag investment, content marketers sometimes have a problem calculating the ROI of the content. This blog summarizes some of its findings to help you win greater ROI from your content marketing strategy. Potentially giving you a much stronger point of differentiation. Call it ROC: Return on Content.)

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Martech

OCTOBER 21, 2021

Vendors offer DNI by call source, online session or URL. In response, vendors have developed proprietary call fraud detection and prevention tools that identify, monitor and block suspicious call patterns and routes. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Analytics 99

Martech

OCTOBER 30, 2023

Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. Personalization also provides competitive differentiation in a crowded marketplace by using data insights to separate you from the pack. Consumers now demand tailored brand interactions.

Personalization 117

Personalization Practices Allocation Enterprise Management 117

Martech

SEPTEMBER 28, 2021

And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Client data is typically onboarded via secure file transfer (SFTP), although several vendors profiled in this report also provide direct API transfer or pixel syncs.

Marketing Automation Services 113

Marketing Automation Services Privacy Enterprise Management Work Management 113

The ROI Guy

FEBRUARY 8, 2017

Value is a requirement, with 90% of purchase decisions requiring ROI justification, however, 93% of channel reps just “show up and throw up”, selling on features and price vs. value. Provide them the tools and content so that you are their “go to” vendor in challenge solving discussions with their customers.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

Rev

JULY 26, 2023

They also see stronger asks for ROI analyses, particularly for larger spends, and increased scrutiny on the dollars going out the door. The differentiator, as always, is how an organization uses that data, and how they evolve those uses over time. You can influence ROIs. We actually increased booking numbers.”

Demand 60

Demand Tactics Optimization Lead Ranking 60

Marketing Insider Group

DECEMBER 20, 2011

But they typically aren’t very engaging or interesting , and do little to differentiate the company from other vendors. ROI = Return on Interesting.

ROI 100

ROI Content Marketing Generation Planning 100

Kaon

JULY 31, 2015

This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite. Most global companies seek to be (and really should be) perceived as solutions providers rather than product vendors. But this obviously isn’t the only pressure that CMOs face.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Envy

APRIL 29, 2018

Their challenge has progressed to muddier waters; figuring out how to market this already well-defined requirement and be heard in a space dominated by established and veteran vendors, carving out a new and nuanced message. Challenge #2: Oversaturation of Cybersecurity Vendors. Setting the Scene. In 2017, there were approximately 3.5

CMO 83

CMO Allocation Marketing Budget Account Based Marketing 83

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". With B2B sales teams generating hundreds of millions in incremental deals each year directly attributable to Alinean ROI Sales Tools, we clearly think not. Why has Financial Justification / ROI now become the most valued content?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Only B2B

AUGUST 21, 2023

Differentiating Between Cold Calls and Qualified Appointments Unlike cold calls, which often involve reaching out to prospects without prior engagement, qualified appointments are nurtured through research, personalized communication, and careful assessment of the prospect’s needs.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Martech

APRIL 25, 2022

“The problem is that when all marketers are doing the same thing and working out of the same playbook, it’s really hard to differentiate yourself,” said Haeri. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 101

Account Based Marketing ABM Marketing & Strategy Landing Pages 101

Customer Experience Matrix

FEBRUARY 7, 2016

I’ve seen a lot of attribution vendors recently. Quick searches for "attribution" on G2 Crowd and TrustRadius turned up lists of 29 and 17 vendors, respectively – neither including Brightfunnel or Claritix, incidentally. This question disqualified a few vendors that look only at online interactions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

B2B Marketing Directions

MAY 26, 2019

77% agreed that they conduct a more detailed ROI analysis before making a purchase decision. The Demand Gen survey also asked participants to rate how important eleven factors became once they were at the point of evaluating a set list of possible vendors. Other findings explain why the buying cycle has gotten longer.

Buying Cycle 63

Buying Cycle Buy B2B Vendors 63

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. It’s focused on ROI, which is a big change.”. Scollans encourages her clients to evaluate large platforms as well as best in breed vendors that have open API tools which can facilitate integration.

Work Management 83

Work Management Press Marketing Management CMO 83

Attendify

MARCH 16, 2021

So, it’s not surprising that event technology vendors immediately concentrated on creating a workable solution for their customers, who could no longer safely hold in-person events and who needed an alternative online format. The answer: Turn to their buyer and solve for her immediate needs. So, please stay tuned for even more !

Allocation 65

Allocation ROI Differentiation Statistics 65

PureB2B

JUNE 16, 2022

Statistics show that email marketing boasts an ROI of? $42 These differentiators impact what information contacts prefer to receive via email, when they prefer to receive emails, and how offers must be structured. 42 for every $1 spent. However, there are a handful of nuances to consider when incorporating?

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

B2B Marketing Directions

MAY 13, 2018

One survey included 438 individuals who played a key role in a significant business technology purchase during the previous year, and the second was a survey of 240 individuals who worked for business technology vendors in a marketing or sales capacity. Only 23% of the surveyed buyers said their vendors are very influential.

Peer-to-peer 55

Peer-to-peer B2B Vendors Transparency 55

The ROI Guy

JULY 9, 2018

The survey emphasizes several other troubling buyer perceptions: Less than a quarter ( 23% ) of buyers selected vendor salespeople as a top three resource to solve business problems. What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Thinkers360

FEBRUARY 28, 2024

Analyst briefings such as Gartner’s Vendor Briefings allow you to provide an overview our your company and its products and services in an “on-the-record” presentation to interested members of the Gartner analyst community. As video reigns supreme, data shapes the strategies, mapping the path to ROI with precision.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

The Lead Agency

FEBRUARY 8, 2023

With today’s buyers relying less on vendor resources and preferring a more autonomous approach to research and decision-making, it is more important than ever for company websites and marketing materials to provide accurate and up-to-date product information, such as pricing and customer feedback.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Engagio

APRIL 13, 2020

Engagio makes it easy to utilize intent data because we have a native integration with Bombora, and we also allow for CSV uploads from other intent data vendors. There’s so many different use cases for intent data, and when you make it easy to access and understand for your organization, then you’re giving them a really powerful tool.

Intent Data 127

Intent Data Intent Multi-Touch Attribution Bombora 127

Madison Logic

DECEMBER 7, 2021

The Quadrant Knowledge Solutions SPARK Matrix includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces. This measurement capability provides users transparency into the pipeline impact of their multi-channel activation strategy as well as revenue-based validation of marketing ROI.”

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Multi-Channel 40