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Marketing your business model: the killer differentiator

Velocity Partners

Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. If it isn’t, squeeze your current customers till they sing their ROI song. They’re hard to argue with because the model is new (also because they’re jerks).

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Differentiate yourself from the competition. Don’t be one of them. Work collaboratively with legal.

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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. In today’s hyper-connected world, relevance is the secret sauce differentiating a memorable campaign from a forgettable one. How automation boosts ROI Automation is your ROI jetpack.

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Leverage real-time data for stronger campaigns and higher ROI

Martech

However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech. The solution is simple: live where your data lives.

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Why Gifting is the Secret to Successful ABM Campaigns

This strategy can help you stand out and be the key differentiator in a crowded field. What gifting can do to increase ROI. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. How to use personalization to connect with target accounts.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

The post Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops appeared first on Marketing Insider Group. And, it’s because IT is not aligned with operational and customer needs as most software providers and implementation partners are just simply fulfilling requests.

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Your experience and qualifications are not differentiators!

Biznology

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator. Here are some examples to show you what I mean….