Tony Zambito

MAY 19, 2021

In today’s new reality and a new era for B2B , planning for and differentiating on digital buying experiences will become a new frontier in the future of buying. Make the first digital buying interaction a cornerstone on delivering differentiating experiences. If not, are you planning to get ready? 4 – Be practical with digital first.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

KoMarketing Associates

JULY 29, 2020

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. B2B marketers, in particular, are seeing a boost in terms of revenue as a result of their personalization efforts, according to previous research.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

Content Marketing Institute

SEPTEMBER 20, 2021

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

Differentiation 140

Differentiation Content Tactics Social Marketing 140

Tomorrow People

NOVEMBER 14, 2017

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To For those involved in selling services and products to businesses, differentiation becomes ever more vital. Grand or bland? Doing things differently.

Differentiation 229

Differentiation Work Management Marketing Management Marketing & Strategy 229

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.

Work Management 93

Work Management Marketing Management Differentiation Education 93

Zoominfo

JULY 23, 2020

You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. You might be interested in a product, but you’re not ready to actually buy it. Maybe you’ll be ready in a week, a month, or a year from now.

Differentiation 246

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 246

Hinge Marketing

JANUARY 13, 2020

want to talk to you about 7 Steps to a Differentiated Marketing Strategy. Today, I want to talk about 7 Steps to a Differentiated Marketing Strategy. Now, your second thing is to research the client segments that you’re trying to understand. Research reduces your risk. So, go to hingeuniversity.com/differentiation.

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Differentiation Marketing & Strategy Marketing Strategy Video Marketing 105

6sense

NOVEMBER 12, 2021

Differentiate Your Brand With Knockout Customer Experiences. Recent Gartner research found that 64% of buyers feel like all digital experiences are the same. By knowing where our customers are in the buying journey and whether they’re researching us or ( gasp! ) At the heart of the plan is one essential piece of advice: Know.

Differentiation 62

Differentiation Ad Building Branding Brand Identity 62

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. The post Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops appeared first on Marketing Insider Group.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Look on social media” might be a less popular research method in 2022, but don’t underestimate the power of LinkedIn. Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. The problem was that no one knew who they were.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Hinge Marketing

JANUARY 27, 2020

?. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now we’re going to pick up with Step 4 in the differentiation, defining and refining your service offerings. TRANSCRIPTION: Hi.

Differentiation 91

Differentiation Marketing Budget Webinar Metrics Marketing & Strategy 91

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. the appalling #NewTwitter interface), the company still offers differentiating functionality and remains one of the most productive social sites for B2B marketers. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. It’s a differentiator and accelerator. Research and Customer Advocacy.

Research 204

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 204

Content Standard

MAY 28, 2021

Whether you’re struggling to differentiate your voice in the marketplace or gain deeper alignment with your audience, the right framework and strategies can help brand marketers cover well-worn topics in ways that are fresh, brand-aligned, and sharply differentiated. Image attribution: Brooke Cagle on Unsplash 3.

Differentiation 88

Differentiation Paid Search Agency Content Marketing Planning 88

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Get more out of research .

Differentiation 94

Differentiation Social Media Media Aggregators 94

Sprout Social

JUNE 21, 2022

With their fire as my inspiration, I joined a lab as a human-computer interaction researcher, studying the role of human biases in reinforcement learning agents. The post Vulnerability in the workplace: A career differentiator for women in software engineering appeared first on Sprout Social.

Differentiation 99

Differentiation Software Peer-to-peer Communities 99

Heinz Marketing

NOVEMBER 9, 2021

Companies that rise to meet these new consumer expectations — while differentiating themselves from competitors — will become leaders in their markets. Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. 2021 Key Findings.

Marketing AI 97

Marketing AI Research Conversion Marketing Management 97

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Branding Brand Identity 118

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) To quantify the level of trust, Informa Tech created a "Trust in Marketing Index."

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Vision Edge Marketing

OCTOBER 23, 2023

It requires thorough market research to form, validate, and fine-tune your positioning platform. Clarity : A strong positioning framework should provide a clear and concise statement that defines the unique value and differentiation of a product, service, or brand. It should answer the question: “What sets us apart?”

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Hinge Marketing

APRIL 7, 2015

A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. However, not all differentiators are created equally. ” 2) Can you prove it?

Differentiation 48

Differentiation Research Bandwidth Marketing Automation Services 48

Hinge Marketing

MARCH 19, 2018

?. Having effective differentiators can really help your firm grow. In fact, high-growth firms are 3X more likely to have effective differentiator. But, what makes a differentiator effective? Hi, do you have a truly effective differentiator? Now, we all know differentiators are important. Video Transcription.

Differentiation 68

Differentiation Video Marketing Effectiveness Relevance 68

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Preparation is key. Listen to a few episodes to get a feel for the show’s format, rhythm, and focus.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Content Standard

APRIL 5, 2021

Strong numbers support this strategy shift: research suggests that customer-centric business models are 60 percent more profitable than those reliant on a product-centric strategy. The post 5 Ways to Align Sales and Marketing around Audience-Centric Content: The New Art of Differentiation appeared first on Skyword.

Top of Funnel 107

Top of Funnel Differentiation Paid Search Agency Thought Leadership 107

Hubspot

MAY 2, 2019

Because they've mastered the art of product differentiation. The product is differentiated from typical direct-to-consumer body care brands by focusing on women first, combatting the pink tax , providing premium products, and making the future brighter for all women. So, how can a differentiation strategy work for your business?

Differentiation 63

Differentiation Product Branding Brand Identity 63

PureB2B

AUGUST 5, 2018

In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. The Journal of Consumer Research has proven that more than 50% of CX is based on emotions that help shape decisions. CX is defined as the customers’ perception of how a business treats them.

Differentiation 62

Differentiation Branding Brand Identity Customer Satisfaction 62

Zoominfo

JULY 23, 2020

You don’t have an urgent need for the product, and you might still be conducting research on the best version to buy. You might be interested in a product, but you’re not ready to actually buy it. Maybe you’ll be ready in a week, a month, or a year from now.

Differentiation 100

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 100

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? To uncover differentiators.

Studies 94

Studies Research B2B Marketing Branding 94

Hinge Marketing

NOVEMBER 27, 2017

Lee Frederiksen explains how to combine the characteristics that separate you from key competitors – your differentiators – to create a powerful competitive advantage for your firm. Transcription: Today, I wanna talk to you about how to make your differentiator stronger. Okay, a reasonable differentiator.

Differentiation 51

Differentiation Video Marketing Course Tips 51

Customer Experience Matrix

JULY 1, 2023

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). While that’s great in many ways, it also means that better marketing will no longer be a competitive differentiator.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Although omnichannel marketing has demonstrated many benefits, previous research suggests that not all B2B marketers have adopted this type of strategy just yet.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Hinge Marketing

JANUARY 3, 2018

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.

Differentiation 54

Differentiation Paid Search Agency Video Marketing Case Studies 54

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst.

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Forrester Research B2B Content 59