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Consumer research differentiates brands this holiday season

Martech

This is partly because we’re still in the midst of some scary situations, but it’s primarily because consumers have permanently shifted their purchase behaviors in a whole host of ways. Consumers have increasingly held brands to a socially aware bar, which has certainly affected their purchase decisions.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. What trends and changes in social media do marketers need to stay on top of? 5 Social Media Trends for 2014: New Research by Social Media Examiner. How are social media marketing best practices evolving?

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21 Ways You Can Use Outgrow Interactive Content 

Outgrow

You can differentiate between lead nurturing for each part of the buyer’s journey. And it provides you with relevant answers and increases your purchase intent. Holding a customer back after they’ve made their purchase is through constant engagement. It’s about your competitors, the latest trends, the figures, everything.

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The ultimate guide to Twitter for business

Sprout Social

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. Use trending hashtags Using popular hashtags in your tweets can accelerate your visibility and help you reach new audiences.

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