Webbiquity
OCTOBER 27, 2015
The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. It’s about differentiating your product or service in a crowded, competitive market. Most often though, it’s not.
Webbiquity
DECEMBER 16, 2014
Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. What trends and changes in social media do marketers need to stay on top of?
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