Lewis DVorkin: Content Marketing or Advertorial?
B2B Memes
AUGUST 10, 2012
DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.
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