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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

This will help you decide how your organisation wants to differentiate themselves from them later on. What differentiates their offering: How are they unique? Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way.

Analysis 156
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Marketing Planning Process for Professional Services

Hinge Marketing

High-growth firms use their marketing strategy as a differentiator. By giving some thought to what makes your firm unique, you should be able to develop compelling differentiators — one or more clear reasons to select your firm over an apparently similar one. Often these key business insights are organized within a SWOT analysis.

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis. but more on that later.

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Strategic Marketing for Professional Services

Hinge Marketing

This follow-the-herd marketing mentality, of course, does nothing to differentiate the firm from all the other mid-sized firms out there. But they have decided to do that by differentiating themselves from other accounting firms to gain a sustainable competitive advantage. A differentiator must pass three tests. Click To Tweet.