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The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

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Differentiating a product is (usually) easy. Differentiating professional services is hard. This post is sponsored by Better Proposals. Sign up by March 15th 2020 and choose either one month for free or double your proposal allowance: The Company. The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals.

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Every Founder Interview on the B2B Marketing Blog (So Far)

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Differentiating professional services is hard. The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals. Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. If only there was a way to create high-quality proposals quickly.

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The Most Important Force for Increasing Leads and Sales

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In the physical world, minimizing friction is how Elon Musk’s proposed hyperloop could transport commuters at speeds approaching 600 miles per hour. A human voice on the other end of the line can be both a powerful differentiator and friction-reducer. Product/Service Friction. Partial solutions.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

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Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. How to Use Social Media for B2B Marketing by Inc. by iMedia Connection.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

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” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? What types of content are most valuable to my sales prospects?

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The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

In the physical world, minimizing friction is how Elon Musk’s proposed hyperloop could transport commuters at speeds approaching 600 miles per hour. A human voice on the other end of the line can be both a powerful differentiator and friction-reducer. High perceived risk. Lack of organizational transparency.