Tomorrow People

JUNE 14, 2022

This will help you decide how your organisation wants to differentiate themselves from them later on. What differentiates their offering: How are they unique? Tip: When identifying areas for improvement, record specific targets when proposing new processes that your organisation can adopt.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Tomorrow People

FEBRUARY 14, 2022

Clayton Christensen, the pioneer of the framework, proposes that people buy (or in his words, ‘hire’) products because it will help them with a ‘job’ they believe needs to be done. Augmented product: the ‘added value’—what customers usually see as the unique and differentiating brand benefits that come with the product.

Marketing Strategy 156

Marketing Strategy Marketing & Strategy Planning Tips 156

Tomorrow People

SEPTEMBER 1, 2022

In his Golden Circle model, Sinek proposes that your brand messages should lead with ‘why’, not ‘how’ or ‘what’. By declaring an overall purpose and articulating a differentiated value proposition, your employees (not just your customers) can emotionally connect with your brand. What are some examples of B2B storytelling?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

In his Golden Circle model, Sinek proposes that your brand messages should lead with ‘why’, not ‘how’ or ‘what’. By declaring an overall purpose and articulating a differentiated value proposition, your employees (not just your customers) can emotionally connect with your brand. What are some examples of B2B storytelling?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156