WebMarketCentral

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WMC Interviews: Lee Smith

WebMarketCentral

I demonstrated that with a comprehensive marketing plan that effectively differentiates a company's offerings and uses search engine marketing, innovative online advertising campaigns and custom website development, firms can quickly and efficiently generate awareness, induce trial and drive sales.

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Two New Web Marketing Concepts

WebMarketCentral

In the words of founder Eugene Belenky, "ShowMeLocal makes it easy for business owners to put their content online with simple tools.Business owners can use ShowMeLocal to publicize coupons and promotions, put up photos, general business info, job listings, and contact information.

Webcast 20
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WMC Interviews: Kelly Allan

WebMarketCentral

WMC: What is your key differentiator (or differentiators)? WMC: How do you market/promote your business? KA: We don't need much promotion because we tend to keep clients for a long, long time. When you do both, you attract companies that already have a systems view ofhow things really work. That's where all the fruit is."

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service. They would actually send me promotional mail for the dial-up service.

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WMC Interviews: Ardath Albee

WebMarketCentral

WMC: What is your "key differentiator"—what separates you from your competition? WMC: How do you market/promote your business? AA: I work with mid-size to large B2B companies who have embraced the idea of online communications, thought leadership and nurturing, but need help creating a strategy that delivers sales-ready leads.

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WMC Interviews: Janine Popick

WebMarketCentral

One more differentiator: As easy as it is to create and launch an email marketing campaign using VerticalResponse (in minutes really), you can also design and launch a direct mail postcard campaign to your postal addresses. WMC: How do you market and promote your business?

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WMC Interviews: Yvonne DiVita

WebMarketCentral

WMC: What is your key differentiator (or differentiators)? WMC: How do you market/promote your business? YD: The most important marketing lesson I've learned is to differentiate myself from my competition, and to be comfortable with that differentiation. We enjoy working with men, also. YD: We're online experts.