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Use Video to Differentiate Your Technology Solution

Biznology

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. ” The post Use Video to Differentiate Your Technology Solution appeared first on Biznology.

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Marketing your business model: the killer differentiator

Velocity Partners

If you’re company has a new model (not just new products or services), it really pays to understand the marketing implications. If people get that this is a new model, and they understand it, you’re on a very short shortlist (a list that may only have one vendor on it). Prove it with case stories and data and stuff.

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. And it isn’t surprising since one in three U.S.

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Four things tech vendors need to know about AI implementation

B2BMarketing.net

Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. While some technology vendors might be seeing AI as something new, 6sense has been leveraging AI to enhance its platform for 10 years now.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? Most recently I was head of product management at a MAP startup in Boston. Shiny features sell.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. .

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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script | B2B

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). click image for higher resolution). 38% said budget.