vendor 
Biznology
DECEMBER 6, 2019
For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. ” The post Use Video to Differentiate Your Technology Solution appeared first on Biznology.
Biznology
AUGUST 24, 2016
Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. Criteria for vendor evaluation.
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Biznology
NOVEMBER 1, 2021
Once in place, companies avoid changing vendors as much as possible. If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. Your vendors are already locked. But, I say, don’t bother.
Biznology
FEBRUARY 23, 2018
Plus, as product development cycles get shorter and shorter, companies are learning that the only way to create differentiation between themselves and their competition is to concentrate on the holistic customer experience. Whichever structure companies choose, alignment among sales, product, marketing, and success is vital.
Biznology
OCTOBER 29, 2019
and G2Crowd , where users leave product reviews—and sellers quake in their boots. Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety.
Biznology
JULY 23, 2019
Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? At least not in the way that lots of consumer products are getting smarter and better. A vendor pitches something that can easily integrate with your CRM stack and “Voila!”
Biznology
FEBRUARY 25, 2020
It’s hard to differentiate your product in the marketplace against well established contenders. Many of the most advanced technologies by large vendors are costly and difficult to implement. As the buyers change so must you. Now imagine you work at a scrappy small player in your industry.
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