Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. With 70% of B2B marketers saying they can’t differentiate, B2E poses a new challenge for all business in an already competitive environment.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

chiefmartech

OCTOBER 23, 2022

One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” For instance, you can’t look at product like DALL-E 2, that magically generates images from any description you can express in words, and not appreciate that, wow, this really is something new under the sun.”

Marketing Automation Services 82

Marketing Automation Services Work Management Marketing Management Product 82

Customer Experience Matrix

NOVEMBER 3, 2018

An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. There’s also lots of other data that source systems discard once they have no immediate need for it, such as location, loyalty status or life-to-date purchases at the time of a transaction.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. With 70% of B2B marketers saying they can’t differentiate, B2E poses a new challenge for all business in an already competitive environment.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Tiecas

APRIL 5, 2024

The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. Product datasheets and technical specifications are essential when your core audience is engineers and technical professionals.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. But it also says that the outlook remains strong for both end-to-end and niche RCM vendors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Biznology

NOVEMBER 1, 2021

Once in place, companies avoid changing vendors as much as possible. If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. Your vendors are already locked. But, I say, don’t bother.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

KoMarketing Associates

MAY 14, 2020

The statistics revealed that on average, customers consume 13 pieces of content from their prospective vendor, compared to just five pieces of content from third-party sources. The majority of respondents (67%) cited content that provides product specifications and functionality as the most useful type.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. This enables sales reps to customize their talk tracks to suit each prospect’s needs. “A

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Aberdeen

DECEMBER 7, 2017

What’s more, some 40% (according to a study by the CEB ) of B2B purchases are followed by “second guessing.”. Well, when Aberdeen and PJA surveyed over 230 B2B buyers last summer, and asked them why purchases didn’t get approved, the number one response was, “Lack of clarity around what we need.” (The Vendors Are a Window.

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Top Rank Marketing

AUGUST 16, 2023

Sales growth is down for B2B products. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. Product growth slows as ad spend rises A forecast from Insider Intelligence found that B2B product sales growth is at just 3.4%

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. How the decision was made. The influencers of the decision.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Marketing Management Intent Signal 113

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

Martech

AUGUST 30, 2022

More broadly, businesses are recognizing that adequate customer experiences are becoming table stakes, making it more difficult to achieve differentiation that drives business success. So merely adequate experiences aren’t enough to differentiate one brand from another.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

Attendify

JUNE 13, 2019

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. With that said, what are the key factors to consider when sussing out whether an event tech vendor is going to give you the real deal or a raw deal? How to gauge vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

APRIL 28, 2022

Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Consumers and business buyers turn to an average of nine channels to browse product inventory, look for advice, and make purchases.

Marketing Automation Services 110

Marketing Automation Services Touchpoints Word of Mouth Vendors 110

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. In a world of 100,000+ B2B SaaS products , how could they not be? This is the essence of Martec’s Law.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Aberdeen

JANUARY 28, 2019

It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping results also send searchers directly to product listings, arguably making the path to conversion easier. Product Listing Ads (PLAs) and Shopping Campaigns. In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g.,

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Porch Group Media

AUGUST 31, 2018

How Will IPG’s Purchase of Acxiom Affect Marketers? While other advertising holding companies rent third-party data as their preferred business model, IPG forged ahead with its purchase of Acxiom and its accompanying marketing data assets. by Anders Ekman, President of V12. The acquisition of Acxiom, which supplies data on 2.2

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Madison Logic

JUNE 6, 2022

The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends and leading ABM vendors. The Quadrant Knowledge Solutions SPARK Matrix analysis includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Sales Cycle 52

KoMarketing Associates

OCTOBER 16, 2017

B2B marketers use a wide array of tactics to reach out to their target audience, but what are buyers specifically looking for in products and services? percent) said they have paid for a B2B product or solution because they believed it would generate a competitive advantage. percent) and sharpen competitive differentiation (68.2

B2B 120

B2B Generation Advertising Agencies Vendors 120

SalesGrape

NOVEMBER 18, 2023

In the context of education, this means reaching out to decision-makers such as school administrators, principals, and district officials who have a significant influence over purchasing decisions. Decision-makers in schools are often bombarded with numerous sales pitches from various vendors offering their products or services.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. 100+ Martech Vendors on One Level Playing Field. Fact : Not even close. Fact: Nope. Register now!

Marketing Management 45

Marketing Management Vendors Conference Peer-to-peer 45

Martech

JANUARY 2, 2024

Compare this open-source arrangement to proprietary software, where the code behind the product is the intellectual property of the organization that develops it. Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor. Rapid Innovation.

Work Management 68

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 68

DiscoverOrg

APRIL 17, 2019

I’m just trying to understand who the vendors are. And they’re starting to differentiate between qualities and prices. Step 3: Vendor selection and elimination. Vendor selection is an important next step – and even more important is vendor elimination. The product demo. Why do those stats matter?

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

xiQ

JANUARY 30, 2023

This shift in the sales process poses challenges for sellers in effectively engaging with potential buyers and directing their purchasing decisions. This shift in the sales process poses challenges for sellers in effectively engaging with potential buyers and directing their purchasing decisions.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

KoMarketing Associates

DECEMBER 5, 2017

It is the foundation for not only gaining insight but also for maximizing value out of the technologies we have already purchased. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. And story is the only differentiator in a noisy market.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

FEBRUARY 20, 2018

Here is some of the information we request from each of our clients at the beginning of the program: Overview of Business – company history, competitive advantages, key products and services, etc. Target Buyers – roles and titles, experience level, purchasing decision-making ability. Schedule a Product Demo. Final Thoughts.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. 58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Price and product are only two of many operational GTM levers. It’s the same now as it was in 2016 when initial studies began. You won’t win by trying to defend it all.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113