Marketing Interactions
OCTOBER 8, 2020
Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. Just as your products continue to be viable year after year, so should your content that relates to them.
Marketing Interactions
OCTOBER 24, 2021
Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%). Unfortunately for most of us, the product our company sells is likely not the only one of its kind. So instead of getting mired down in a product bakeoff with your competitors, take a different approach.
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Marketing Interactions
MARCH 7, 2022
They have a recognized problem to solve that matches the solution your products or services provide. Product Roadmap Updates: In some cases, you may have lost a deal because you didn’t have a specific capability your buyer wanted. Focus on what you know is important to them, not on your product. Neither is the optimal choice.
Marketing Interactions
JANUARY 3, 2022
For a net-new buyer, it’s more about either differentiating the value you provide or showing them the breadth of your solution in solving their problem. It’s subtle, but it’s a difference that your buyers and customers will notice based on context and their familiarity with your product.
Marketing Interactions
MAY 23, 2018
Content has become almost as much of a product as the actual products and solutions your company provides to your customers. Products have road maps, development processes, releases, and a lot of other organization and structure around how they’re brought to market, as well as the management of each product’s lifecycle.
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