Bluetext

APRIL 5, 2024

In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience.

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Privacy Trust Marketing Ad Building Transparency 44

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. What this might mean for email marketers.

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Privacy Protection Privacy Email Marketing Open Rate 145

Content Standard

AUGUST 24, 2021

If you haven’t yet, I highly recommend checking out Dentsu’s The Cookieless World report, which does a great job explaining the magnitudinous impact of data privacy on digital marketing. Content quality, relevance, and compelling differentiation have always been central to effective marketing.

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Privacy iProspect Ad Exchange Paid Search Agency 125

Litmus

DECEMBER 17, 2021

Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Webmail: 37.8%.

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Privacy Protection Privacy Email Marketing Mobile Marketing 97

Thinkers360

MARCH 31, 2024

Sanjay Rout Open Innovation, Mergers & Acquisitions, GovTech Rahul Sasi CloudSEK Contact Rahul Sasi Risk Management, Cybersecurity, Big Data Praveen Singh CyberPWN Technologies Contact Praveen Singh National Security, Privacy, Cybersecurity Roger Smith Care MIT Contact Roger Smith Security, Cybersecurity, Risk Management Aarron Spinley SPINLEY.CO

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Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

NOVEMBER 10, 2023

However, walking the line between data and privacy can be challenging without the right strategies. Triple down on privacy In an era where privacy is no longer confined to specialized conferences but is part of everyday consumer conversations, it’s crucial to understand the evolving landscape.

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Privacy Policies Privacy Ad Exchange Differentiation 115

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Privacy compliance and data ownership.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%. Apple Mail (privacy-impacted): 6.6%. Apple Mail Privacy: 1.5%.

Privacy Protection 90

Privacy Protection Privacy Email Marketing Mobile Marketing 90

Martech Advisor

JANUARY 28, 2020

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. “Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized. . Promote a Culture of Data Privacy.

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Privacy Loyalty Work Management CPO 99

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

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Act-On Privacy Cost per Acquisition CPA 98

Sword and the Script | B2B

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. 31% said a lack of security and privacy features, and. The post Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation appeared first on Sword and the Script. 38% said budget.

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Differentiation Marketing Management Buy Budget Programs 75

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

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Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

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Privacy Privacy Protection Act-On Opt-out 78

Thinkers360

MARCH 22, 2024

We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

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B2B Thought Leadership Work Management Thought Leadership B2B 141

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. The post Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting appeared first on 6sense.

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Buyer Intent Intent Data Digital Asset Management Privacy 62

Marketing Insider Group

JANUARY 16, 2023

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Personalization and Privacy.

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Allocation Privacy Peer-to-peer Ethics 187

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. Let’s see how email client market share changed in June 2021.

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Privacy Protection Privacy Email Marketing Personalization 92

Zoominfo

FEBRUARY 9, 2022

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy.

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Zoominfo Privacy Opt-out Ad brokers 130

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

Privacy 60

Privacy Privacy Protection Act-On Opt-out 60

Biznology

MAY 1, 2013

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. In many ways, privacy comes down to a simple question.

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Privacy Policies Privacy Google Transparency 80

Biznology

APRIL 20, 2022

For about a year, I’ve been splitting my browser time between Chrome and Brave , a browser that launched in 2016 with a focus on privacy. This is partly professional necessity — web development is part of my firm’s offerings and testing across major market browsers is part of the job — but also a result of my “privacy curious” status.

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Trust Marketing Transparency Privacy SMS 104

Thinkers360

MARCH 8, 2024

Contact Rhett Power Entrepreneurship, Management, Startups Matthew Rosenquist Eclipz Contact Matthew Rosenquist Cybersecurity, Privacy, Security Ahmad M. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

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B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

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Privacy Protection Email Marketing Planning Privacy 131

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

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Privacy Privacy Policies Deliverability Demand Generation 100

Martech

AUGUST 30, 2022

Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Read next: 3 challenges of building customer trust in a privacy-focused world. Only in this way can brands build trust, and with that, a competitive edge.

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Ad Building Privacy Ad Exchange Brand Identity 108

Webbiquity

JUNE 21, 2022

One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website. Social proof works so well because it’s the only type of marketing content that consumers not only like, but also constantly seek out on their own.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech

NOVEMBER 1, 2021

The introduction of personal data privacy laws like the GDPR and CCPA has led to the widespread adoption of consent management platforms (CMPs). “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference.

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Marketing Management Privacy Conference API 107

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post. Apple Mail: 2.2%.

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Privacy Protection Email Marketing Trends Privacy 86

B2BMarketing.net

APRIL 16, 2024

Consider the role of synthetic data—a tool that, while complex, offers us a glimpse into customer attitudes and behaviours without breaching privacy. The battleground for brand and market differentiation lies in how much more you understand your customers than your competition.

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Navigate the Channel

SEPTEMBER 15, 2023

Enhanced Customer Experiences In the digital age, customer experience is a critical differentiator for businesses. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage. Striking the right balance between personalization and privacy will be crucial.

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Marketing AI Trends Ethics Privacy 65

Martech

APRIL 25, 2022

“Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. One obvious problem with traditional second-party data is that it disrespects privacy. What they are. Processing.Please wait.

Privacy 105

Privacy Aggregators Ideal Customer Profiles Profiling 105

ClickZ

NOVEMBER 12, 2020

A brand exercising true data-driven differentiation is intelligently absorbing, processing, synthesizing and acting on data to achieve a sophisticated understanding of itself and its environment, thus enabling it not only to adapt to but also change itself and its environment in ways which are advantageous to it.

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of the Apple subcategories: Apple Mail Privacy Protection: 52.2%.

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes.

Privacy Protection 100

Privacy Protection Email Marketing Privacy Mobile Marketing 100

B2BMarketing.net

APRIL 16, 2024

Consider the role of synthetic data—a tool that, while complex, offers us a glimpse into customer attitudes and behaviours without breaching privacy. The battleground for brand and market differentiation lies in how much more you understand your customers than your competition.

Ethics 52

Ethics Brand Identity Branding B2B 52

Biznology

JUNE 14, 2021

Moving forward I will focus on the intersection of digital marketing, security, and privacy. Consumer Privacy. Regulations will require it, but being a good corporate citizen when it comes to safeguarding your client and prospect data will almost certainly become a differentiator as reporting requirements increase.

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Effectiveness Ethics Privacy Marketing & Strategy 104

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As Adhere to data ethics within our privacy landscape. Image: Acoustic.

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Ethics Trust Marketing Ad Building Planning 139