Remove Differentiation Remove Pricing Remove Purchase Remove Purchase Intent
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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

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How to Organize a Go-To-Market Plan for SaaS

Directive Agency

Are you able to clarify pricing? A great exercise here is focusing on your differentiators. Do you need to adjust your price or contract length to make up for a high CPA? Look at price, gross margin, lifetime value, average order value, lifecycle conversion rates, etc. Differentiate Yourself. Don’t Be Picky.

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Getting ahead in marketing: Data as the new oil

ClickZ

It can be used to uncover a customer’s purchase patterns, budget and growth projections, and even sentiment signals towards a company and its competitors. Data can be used by organizations to create intelligent pricing programs, which react to market activity. Intelligent pricing. Increased relevance with AI.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

You can segment your outreach and craft your messaging according to each stage of the buyer’s journey – delivering light and informational content to those who are still in the exploration stage, and presenting case studies and different pricing options to prospects approaching the decision stage.

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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

With intent data, brands can focus on potential buyers most likely to be a good fit for their offering and who are closer to a purchase. As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights.

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How to Leverage Intent Data to Drive More Business

NetLine

Collect data As you can see, intent data is gathered from numerous sources, some of which an organization may own and others of which an organization can pay to access. However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.