Digital B2B Marketing

JULY 17, 2012

Sitting in a meeting recently and reviewing various B2B sites, someone said “they even have a promotional offer with pricing on their site.” Not everyone will compete on price and promotion, but does that mean no one should? Yes, leading with price can devalue your solution. But has it gone too far?

Pricing 100

Pricing Price Differentiation B2B Sales 100

Digital B2B Marketing

APRIL 29, 2014

But content marketers committed to producing valuable and differentiated content have an alternative. Today, the price of attention is talking about what your audience cares about. Fortunately for you, it is a price most other marketers aren’t yet willing to pay. It is a downward spiral. Build Your Own Content Brand.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

MAY 29, 2012

Your product has a number of elements that differentiate it, but your buyers are relatively unsophisticated about the category and it is not a priority for them to learn more about it. How do you drive sales of your new higher price point and more profitable services to a new business audience? How do you drive demand for your product?

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

MARCH 7, 2011

Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Cloud Services Vendors Need to Improve Frustration runs high in the category, with pricing models (56%) and contract structures (49%) near the top of the list of things needing improvement. Usage based pricing is a new challenge.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100