Customer Experience Matrix

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ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

Differenatiators for this group include: lead-to-account mapping to unify data corporate hierarchy mapping (headquarters/branch, parent/subsidiary, etc.) For more information or to order, click here.

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In a World Run by AI, The Best Data Wins

Customer Experience Matrix

While that’s great in many ways, it also means that better marketing will no longer be a competitive differentiator. The winners in that world were companies who could use marketing to differentiate what in fact were commodity products. The differentiator will be the company’s people. Rather, it’s the way they are treated.

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Teradata Sells Its Marketing Applications Business for $90 Million

Customer Experience Matrix

The price is much lower than usual for cloud-based marketing systems. So the $90 million price is about 0.56x revenue ($90/$160). The differential suggests that buyers saw little potential for growth in the businesses that Teradata is selling. This includes about $40 million for the pieces that Teradata is keeping.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

But from Autopilot’s own perspective, its real differentiator is simplicity. The company’s other differentiator is a seriously aggressive pricing model. The vendor expects to survive at such low prices by minimizing sales and support costs, allowing almost total self-service in both areas.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. User interface is a second differentiator. The final differentiator is flexibility. Is SalesPredict right for you?

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ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.) Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. pricing and company background. Pricing is based on the number of active profiles and (unlike many personalization products) does not increase as clients support more channels. customer profiles.