Biznology

JANUARY 20, 2017

If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. Quite a bit of this is Marketing 101: benefits, not features; pain points; the cost of doing nothing; points of differentiation; and so on. All the “yours” in that last sentence should be a pretty obvious clue.

Differentiation 80

Differentiation Top of Funnel Paid Search Agency Marketing Funnels 80

Biznology

OCTOBER 29, 2019

Christine Crandell brought this to my attention recently, with examples like Marriott embracing the UN 17 Sustainable Development Goals 2030 as a source of competitive differentiation, and how event planners are routinely making venue carbon footprints and greenhouse gas emissions an evaluating criterion in property selection.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

MARCH 1, 2020

Second, you’ll be on the same platform with your direct competitors, so focus on how to stand out and how to differentiate. This may be through thought leadership content, top quality video and keen attention to your pricing. “On

B2B Thought Leadership 104

B2B Thought Leadership B2B eCommerce Amazon 104

Biznology

SEPTEMBER 17, 2019

Or just knowing I like “guitars” and recommending one that isn’t the right price point, lacks the right features, or doesn’t fit my needs. What differentiates good personalization is an understanding of your visitor and what their preferences are. It knows my interests, my behaviors, my goals, my spending habits, and much, much more.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Biznology

APRIL 10, 2015

If the company in question truly is low-priced, then they probably make a lot of sales this way, which is fine. But most of the companies making this claim are not the lowest-priced in any particular situation. It’s not surprising that a commercial focused on price will attract people who want a lower price.

Pricing 80

Pricing Price Paid Search Agency Differentiation 80

Biznology

JANUARY 16, 2019

The political opposition to the globalization wave will find many companies struggling to cope with the new supply chain and pricing realities. Companies are recognizing that they can gain competitive advantage without building their own AI technology, because their proprietary data is all that is required for differentiation.

Marketing AI 99

Marketing AI Marketing Automation Services Business Amazon 99

Biznology

FEBRUARY 28, 2018

A streamlined company is less expensive to run which can translate to lower prices for the customer. Like three types of transformations before it, operational transformation will deliver another level of efficiency and differentiation to organizations of all sizes.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

JANUARY 7, 2016

That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. In fact, it’s the nature of nearly every industry where major purchases are driven by emotion and fashion over utility and price.

Loyalty 80

Loyalty Paid Search Agency Ideal Customer Profiles Disintermediation 80

Biznology

NOVEMBER 20, 2013

Do you need to strengthen your brand’s differentiation vs. competitors? It provides strategic guidance on product development, pricing, messaging, and more. three strategies to establish meaningful and lasting differentiation. three strategies to establish meaningful and lasting differentiation.

Positioning 80

Positioning Brand Identity Branding Ad Building 80

Biznology

MAY 29, 2015

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. Price: because people regard carriers as a commodity and no added value is perceived, price becomes the decisive factor. Something to be avoided.

Allocation 80

Allocation Peer-to-peer Lock-In Pricing 80

Biznology

JANUARY 29, 2016

Here’s where the use of Mobile really steps up as searching for pricing, discounts, incentives, and trade in values all play a part in the number crunching. Unfortunately, dealer sites are for the most part only about price/product/availability. Here the real differentiators are buried in an “About Us” text page. Like this post?

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

JULY 19, 2018

Q: How is Ascend differentiating from its competitors? Each Verizon business customer received a personalized email with a unique subject line, headline, subhead, marquee header image, body copy, Verizon phone number, landing page, offer, price point, legal disclaimer, and call-to-action button.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Biznology

FEBRUARY 25, 2020

It’s hard to differentiate your product in the marketplace against well established contenders. Sure buyers may be more concerned about features and pricing but every human also wants a bit of “awesome” in their lives. Or imagine you’ve started a new company from scratch.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

MARCH 9, 2016

Most marketers today respond to demand by lowering prices to increase online sales volume. But if you can differentiate and market a “scarce good or service” that others can’t or don’t know how to, you can win the margin game. The result is often higher costs and lower margins.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

Biznology

JANUARY 12, 2011

Nowadays, many shoppers are carrying their advisers in their pockets—the context and communications of the product itself mean less than what they find on product review sites and in price-comparison tools. The price must compare favorably on sites like pricegrabber.com and retailmenot.com or Amazon's new price checker tool.

Social Media 80

Social Media Telemarketing Wikipedia Amazon 80

Biznology

FEBRUARY 26, 2016

Customer service is expected to be the key differentiator , even over price, by 2020. Your CRM can help you see trends in the questions customers ask, so you know which answers to include in your self-service channel. Taking steps to improve this area of your business can help you stay on top and increase profits.

CRM 80

CRM Loyalty Paid Search Agency Differentiation 80

Biznology

AUGUST 7, 2015

In our increasingly commoditized, consumer-driven culture, it is the brand promise that provides the differentiation consumers need to make choices they’ll feel good about. My response is that nearly every entity has a definable quality that can stand in as a differentiator. But you may need some help finding it.

Brand Identity 80

Brand Identity Branding Word of Mouth Funnel Advertising 80

Biznology

NOVEMBER 21, 2012

For example: Data-driven segmentation and differentiated treatment. Not all customers are created equal, so segmenting customers by value and treating them differently is a strategy that works well in business markets. Dedicated sales teams, some of them even housed on site at the customer’s operation.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

APRIL 24, 2014

If discounts are your point of differentiation, you will live and die by the price sword and you can count on coupon-hunting customers punching the unsubscribe button the minute you stop offering discounts. Take a look and find out why people are subscribing to your service to begin with. Are your emails location or event-based?

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

APRIL 4, 2018

There’s a great quote that captures the futility of the growth trap: “…without a clear differentiating idea attached to a brand, all you’re left with to motivate buyers is price. But your competitors can cut prices, too, so without strong branding, prices will fall, as will profits.”

Paid Content 160

Paid Content Paid Search Agency Work Management Brand Identity 160

Biznology

SEPTEMBER 21, 2020

The result is agility, but the price is managing continuous change. By leveraging Iaas, Paas and SaaS providers, teams can focus on high-value differentiators. The price of business agility is continuous change, but with the correct strategy and tooling, continuous change can be harnessed and turned to a competitive advantage.An

Digital Transformation 197

Digital Transformation Enterprise Management Work Management Marketing Management 197

Biznology

AUGUST 23, 2017

A lead becomes a prospect when the sales person can identify a differentiated value proposition. An opportunity did not exist, though the conversations kept rolling to see if the service price would come down below market. A prospect is a sales-qualified potential client. An opportunity is a self-qualified potential client.

Top of Funnel 126

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 126

Biznology

APRIL 8, 2015

Organizations have to respond to growth, competition, pricing, the economy, vendor and partner changes—every day seems to require some level of course correction. Achieving simplicity throughout your organization and in its focus can provide both differentiation in a crowded market and help take it to the next level.

Case Study 80

Case Study Case Studies Studies Work Management 80

Biznology

AUGUST 24, 2016

Price should be your last criterion for decision-making. But do consider the question of pricing models, which usually come in three flavors: 1. Get pricing on the model that best suits your needs. Competitive differentiation. How strong are the vendor’s points of competitive differentiation? Multiple use, and 3.

Marketing Management 80

Marketing Management Vendors SIC B2B 80

Biznology

AUGUST 31, 2016

When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. They want to see real, differentiated value, and how you turn their vision into results they want to achieve. Rifles trump shotguns in this case!

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151