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The 4 Best Responses to "I Need a Better Price"

Hubspot

When a buyer and seller don’t align on price, you might guess the sale won’t go through. In the 1970s, researchers studied the effect of seller ability to deviate from list price. They suspected sellers with higher pricing authority would close better deals. Sellers setting a precedent for price concessions.

Pricing 80
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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This spirit of ongoing refinement is essential for sustaining growth over the long term. Review your bench.

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11 Plays to Get Your Business Back After Covid-19 And The New Normal

Hinge Marketing

Clients are withholding payment or asking for new terms. Most have to find new ways to market, sell, package, price, and deliver their services and products. This article will highlight 11 of those game plays from the playbook for leadership, marketing, business development, sales, re-packaging/pricing, delivery, and technology.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers. Get MarTech! In your inbox.

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Why leadership must ‘sell’ a new solution to internal teams first

Mereo

Your sales and marketing teams are conditioned to sell to your current buyers as they have in the past. Differentiators. Leadership and/or a third-party expert like Mereo can take it a necessary step further in sales trainings, with role-plays and training reinforcement. Solution Education. Value messaging.

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B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

markempa

But, if I’m a VP of Sales, I’ll be really peeved if you lose to ‘no decision,’ because you probably wasted my time as well as a lot of resources around the company in terms of getting help from manufacturing, customer support and finance — all to get to the point where nothing happened.”. No deal = broken sales cycle. Who is on those teams?

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Choosing an Event Tech Vendor? Look for Transparency

Attendify

Now transparency’s a vague term, so let’s boil it down a bit. The Experts Exchange blog does a good job of summing up the concept when they define it as a “lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making.”.