Remove test
Remove Differentiation Remove Price Remove Pricing Remove Terms and Conditions
article thumbnail

The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

Pricing 359
article thumbnail

8 Practical Tactics for Leveraging Healthcare Market Research in Your Content Strategy

Content Standard

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. Their number one content challenge?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. The pricing page itself was quite standard; there were several graduating plan tiers with some self-service options and a sales contact form for the enterprise plans. Pricing Page.

article thumbnail

Conversion Intelligence—The New Era of Marketing

Unbounce

It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened. This brings us to the magic question: What exactly differentiates conversion intelligence from your current marketing stack in getting you in front of more potential customers?

article thumbnail

Choosing an Event Tech Vendor? Look for Transparency

Attendify

Now transparency’s a vague term, so let’s boil it down a bit. The Experts Exchange blog does a good job of summing up the concept when they define it as a “lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making.”.

article thumbnail

Branding Glossary: Your Complete Dictionary of Brand Concepts & Phrases

Outbrain

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. We’ve compiled a dictionary of branding terms to help you navigate the landscape and prepare the ground for a branding strategy that works for your business. Brand differentiation.

article thumbnail

Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. In this blog, I’ll cover why brand differentiation matters and how to achieve it with your brand.