Differentiation Price Pricing Salesforce.com 
Customer Experience Matrix
OCTOBER 24, 2014
In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. User interface is a second differentiator. The final differentiator is flexibility.
Customer Experience Matrix
MARCH 2, 2015
These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. But from Autopilot’s own perspective, its real differentiator is simplicity. The difference is in the details.
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Customer Experience Matrix
JUNE 30, 2010
Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.
Customer Experience Matrix
OCTOBER 19, 2010
Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. This leaves unique features as the only viable strategy for a new firm.*
Customer Experience Matrix
FEBRUARY 9, 2012
NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. This means vendors are increasingly competing on other dimensions including their own marketing and sales skills, cost structures, supporting services, pricing, and financial resources. I think not.
Customer Experience Matrix
APRIL 5, 2011
The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. It seems to me that this approach is actually a more important differentiator for Whatsnexx than its state-based logic. Pricing is based on the client’s activity level and starts at $500 per month for up to 100,000 transactions.
Customer Experience Matrix
JANUARY 5, 2010
This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. But as older vendors revamp their interfaces, it will become harder for buyers to differentiate along those lines.
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