Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
ViewPoint
SEPTEMBER 13, 2016
But when they do that, they minimize their ability to shift the customer’s thinking, to get them to consider different points of view, to create differentiated value. Your only way to win is by price and even that is low odds. It’s like responding to the RFP that you haven’t written. High performers don’t care about this.
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