Tomorrow People
APRIL 27, 2022
This will depend on factors like market size, growth rates and price sensitivity. Large, fast-growing and price-insensitive segments are considered to be the most desirable because they tend to generate more revenue. The data you have gathered will help you determine whether a certain segment exhibits these characteristics.
Tomorrow People
FEBRUARY 8, 2022
This informs all your marketing mix decisions (product, price, place, and promotion). Positioning your offering as a superior, higher-quality alternative to your competitors’ products could be a suitable strategy – if your target market is discerning, demanding, and relatively price-insensitive. Craft a strong positioning statement.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
JUNE 14, 2022
For example, they might be lowering their prices to incentivise more sales. This will help you decide how your organisation wants to differentiate themselves from them later on. What differentiates their offering: How are they unique? If they have multiple personas, keep in mind their messaging may differ for each segment.
Tomorrow People
JULY 26, 2022
Yet, many B2B companies struggle to truly differentiate their brand. When performed correctly, it can help you uncover your most valuable differentiators (at least, in the eyes of prospective buyers, customers, and clients). How can companies use brand research to their advantage? Why do you choose our brand over others?
Tomorrow People
JULY 26, 2022
Yet, many B2B companies struggle to truly differentiate their brand. When performed correctly, it can help you uncover your most valuable differentiators (at least, in the eyes of prospective buyers, customers, and clients). List of brand differentiators. How can companies use brand research to their advantage?
Tomorrow People
SEPTEMBER 27, 2022
These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. Typically, this will depend on factors such as market size, growth rates and price sensitivity. Large, fast-growing and price-insensitive segments are generally considered to be ideal.
Tomorrow People
SEPTEMBER 27, 2022
These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. Typically, this will depend on factors such as market size, growth rates and price sensitivity. Large, fast-growing and price-insensitive segments are generally considered to be ideal.
Expert insights. Personalized for you.
288 
Let's personalize your content