Enough About Us! How to Tune Pitch Decks for the Reader
What Works - What Doesn't
OCTOBER 5, 2021
Differentiate Constantly. Too often, what passes for differentiation is a generic statement of end results (“We deliver true enterprise-wide protection against the threats facing your business.”) For example: Customers probably need far more specifics about pricing and delivery/bundling options than analysts/media or investors.
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