Use Buyer Persona Research To Improve B2B Customer Experience
Tony Zambito
JUNE 5, 2016
Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. goes towards the 20% of decisions based on offerings and price. goes towards the 20% of decisions based on offerings and price. Would you agree?
Let's personalize your content