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Tony Zambito

Remove Differentiation Remove Price Related Topics
Pricing SWOT BANT Marketing Proposals Bundling Paid Content Cross-Selling Loyalty Churn Rate Funnel Advertising More Related Topics >
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Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

JUNE 5, 2016

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. goes towards the 20% of decisions based on offerings and price. goes towards the 20% of decisions based on offerings and price. Would you agree?

Buyer Personas 100
Buyer Personas Research B2B Correlation 100
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Wake up, America!

Tony Zambito

NOVEMBER 8, 2010

  The area of differentiation and the margin of difference becoming that of buyer experience.    This was first published in 1776 at the beginning of not only the American Revolution but of the Industrial Revolution and is considered to be the foundation of modern economic theory. . 

Peer-to-peer 100
Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100
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