Top 10 B2B Lead Scoring Mistakes (Part 2 of 2)
The Point
AUGUST 8, 2013
Assigning the same value therefore, say: 1 point per page, to every page on your Website, fails to differentiate between high-value and low-value pages. Some lower-value pages, “careers” for example, may even merit negative scores, whereas more high-value pages, say: “pricing” or “contact”, should be awarded relatively more points.
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