The Effective Marketer

JANUARY 11, 2010

This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 10, 2010

Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

OCTOBER 13, 2010

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. The payback, he argues, is that “customers will pay a premium for higher perceived value&# , and such value is likely to be how customers are treated. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100