Onalytica B2B

MARCH 29, 2018

I believe that customer experience will become the last true differentiator in most industries. Not only are price wars a losing battle, but many consumers today are less price-sensitive than in the past and are willing to pay for better service or a better experience.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

NOVEMBER 17, 2016

A consumer choosing between two brands appearing fairly similar like-for-like, will more often than not turn to price to aid in their decision making. Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. CUSTOMER RETENTION.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

MARCH 17, 2017

It is important that you’re able to understand and differentiate between outputs and outcomes; this will aid in you naturally focusing more on the wider picture of working towards business objectives, as opposed to getting too absorbed by vanity metrics. Have more people been visiting your pricing page as a result?

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

MAY 10, 2017

So with this being the case, if there were ever a project in which she’d forgo her hefty price tag, this is likely to be it. Opportunities that she frequently seems to take up are projects around anxiety and mental health, since this is a topic she is passionate about on a personal level.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

NOVEMBER 12, 2018

B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

JULY 16, 2018

Jason Talbot – CXy Marketing – The key competitive differentiator in the digital age. The details and specifics in the content such as pricing. René also introduced us to his model for video and content strategy and production. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129