B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. But with cost-basis pricing, you may be leaving money on the table.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

APRIL 24, 2013

Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Selling on price, for example with a cost-plus pricing approach, is not as profitable. Market the Value of Your Solution. Educate Prospects about Your Solution.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

MARCH 13, 2015

Plus, the small business was a CPA firm that was sensitive to pricing because of their profession! Marketing providers recommend the wrong marketing tactics, lack transparency and fairness when pricing services, and propose marketing tactics before analyzing and understanding their clients for a variety of reasons.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

MARCH 12, 2010

Marketing strategies here might be to differentiate (flank) the competition with innovation or niche markets or to find ways to reduce cost of production or control distribution (direct attack). B2B marketing tactics during the growth stage involve increasing volume of marketing in terms of number of target markets and amount of outreach.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Budget Programs 100