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How to Market Content to Millennials in 2022

ClearVoice

Another differentiator between millennials and their counterparts is how they see shopping as part of an overreaching set of goals. Create an SME video series. Help this generation with everything from career resumes to eating better by getting top subject matter experts (SMEs) to share what they know. They are expecting it.

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6 Ways Speaking Engagements Benefit Your Management Consulting Firm’s Marketing Strategy

Hinge Marketing

The key to a successful speaking gig is to deliver educational, differentiated content that showcases your expertise in your audience’s pains and desired gains. You need to have the right tools–a media/press kit, a compelling pitch, proof of performance, and media lists–and persistence, especially if you’re starting out.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

But generative AI isn’t a magic button you can press to put your content strategy on autopilot. All factors considered, it’s best to prioritize creating expert, original, and user-focused content to differentiate your brand from the vast amount of similar-sounding information indexed alongside it.