Remove viral
Remove Differentiation Remove Presentation Remove Purchase Remove Purchase Intent
article thumbnail

Consumer research differentiates brands this holiday season

Martech

This is partly because we’re still in the midst of some scary situations, but it’s primarily because consumers have permanently shifted their purchase behaviors in a whole host of ways. Consumers have increasingly held brands to a socially aware bar, which has certainly affected their purchase decisions. Top gifts consumers crave.

article thumbnail

21 Ways You Can Use Outgrow Interactive Content 

Outgrow

You can differentiate between lead nurturing for each part of the buyer’s journey. For someone in the middle funnel, you can lead them to a calculator that estimates the ROI of their present marketing strategy. And it provides you with relevant answers and increases your purchase intent. How Does Interactive Content Help?

Outgrow 75
article thumbnail

23 Outstanding Social Media Marketing Guides

Webbiquity

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). ” what’s the right metric?