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4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

In today’s new reality and a new era for B2B , planning for and differentiating on digital buying experiences will become a new frontier in the future of buying. For instance, many companies are still wedded to old funnel thinking first presented by Elmo Lewis over a century ago! If not, are you planning to get ready?

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Use Video to Differentiate Your Technology Solution

Biznology

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. This may be true, but when it comes to differentiation , dramatizing the customer benefits may be counterproductive when.

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Technology is Not Your Differentiator; Ability to Act Is Your Differentiator

Biznology

But I also heard a warning from one of the presenters, Mei Jiang from HP , who told the audience that (especially for large companies) “differentiation does not lie in the technology.” Instead, what will differentiate the market leaders from the market laggards is their ability to act on ideas. Less than the industry average.

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7 Steps to Differentiated Marketing Strategy – part 2 [Video]

Hinge Marketing

Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did. TRANSCRIPTION: Hi.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

However, effective communication of product strategy often presents challenges for product leaders. He will differentiate product strategy, vision, and tactics with practical examples, as well as share approaches for effective communication within and beyond the team.

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Enabling with technology, differentiating through humanity

Martech

With input and buy-in from your associates, it’ll be much easier to brainstorm how to refine the technology and ensure the human touch remains present throughout the customer experience. The post Enabling with technology, differentiating through humanity appeared first on MarTech. Engage employees in meaningful ways.

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Consumer research differentiates brands this holiday season

Martech

As noted above, the categories winning market share support shopping small, DIY, sustainability (by way of upcycling others’ second-hand items) and then an ever-present push toward technology. The post Consumer research differentiates brands this holiday season appeared first on MarTech.