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Marketing your business model: the killer differentiator

Velocity Partners

Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. The post Marketing your business model: the killer differentiator appeared first on Velocity Partners. Give talks on it. Do webinars. Crash panels at conferences.

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. They do a great job of encouraging movement through their funnel by collecting email addresses and promoting associated white papers in a targeted way.

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How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113
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B2B Reads: Change Exhaustion, Effective White Papers, and Impact Statements

Heinz Marketing

How To Write an Exceptional White Paper for Your B2B Brand. In this article, Sarah Parker offers the 7 key steps in creating a successful white paper for B2B marketing. ” The post B2B Reads: Change Exhaustion, Effective White Papers, and Impact Statements appeared first on Heinz Marketing.

Paper 52
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Product Differentiation Explained: Pros & Cons, Types, And Strategies

Alejandro Rioja

You read the paper- ads, you go to the store- ads. This is… Product Differentiation Explained: Pros & Cons, Types, And Strategies ????? You go to work, you see billboards, posters, people hand you fliers. Then you go online, more ads! Sponsored, promoted, Facebook posts, Instagram stories, Google promotions… It never ends.

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Differentiating Content Marketing and PR: A Comprehensive Guide

DivvyHQ

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies.

PR 72
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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

Better Positioning and Messaging The term ‘Positioning’ was coined in 1969 by Al Ries and Jack Trout in their paper “Positioning is a game people play in today’s me-too marketplace.” Best Way to Win Hearts & Minds? Let’s delve into the attributes of a great positioning framework and message map.