B2B Memes

AUGUST 10, 2012

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” AdVoice is organic to our experience, not an add on. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” AdVoice is organic to our experience, not an add on. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. Though the Pages feature makes sense for organizations, which can’t otherwise have a Facebook presence, for individuals, it meant splitting your identity in two and managing both parts separately.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Each vertical will have one dedicated analyst who “updates and improves the taxonomy and content.”

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100