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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. Here are the main questions you need to answer in order to engage customers: What does the product do? What problems does it solve?

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Differentiate or die! It’s the digital marketing curse…

Biznology

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. If data is the new oil, then Brazil and other LatAm countries have discovered a huge reserve of it — and they are rapidly building their AI talent, R&D capabilities and tech differentiation to better compete.

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

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The 10 Rules for Creating a Buyer Persona: Rule 5

Tony Zambito

Image via Wikipedia. At the very least you now know how to order an espresso nonverbally. When you travel to a foreign country where you are not familiar with the culture or the language, it can be exciting yet very trying.

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Specialization is Scary but Required for Digital Marketing

Biznology

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Let me explain. Indulge me in a personal example.

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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). 5) CLIF Bar.