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Differentiate or die! It’s the digital marketing curse…

Biznology

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. Foodtech, mobile services and on-demand economy are on the rise.

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

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Specialization is Scary but Required for Digital Marketing

Biznology

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Let me explain. Indulge me in a personal example.

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How does Vodafone prove digital media’s effectiveness?

Biznology

(Photo credit: Wikipedia). Establish a new non-linear mechanism in order to track the efficiency of each campaign, adjust it promptly to customers’ needs and expectations, and most importantly, to convert viewers and visitors into customers. Generating social signals needs to be a key objective for Vodafone.

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Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Most make little margin on new vehicle sales anymore and must take most of their profit from service. Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return.

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What, exactly, does a fractional CMO do?

The Marketing Blender

Our Services. Often a fractional CMO will lead the improvement of your positioning, differentiation, messaging, and brand while also developing the plans and campaigns to increase current customer revenue, increase leads and improve lead quality, and orchestrate strategic initiatives such as product launches or penetration of new markets.

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