Writing on the Web

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What can we understand about human motivations and values in order for content marketing to work? This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?

article thumbnail

The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What can we understand about human motivations and values in order for content marketing to work? This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?