Anything Goes Marketing

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Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

This doesn't require any technical know how and any good tracking system should differentiate URLs based on query string values. PS: I talk more about query strings and how they can be used for improved tracking in my post called One way to tackle closed loop marketing. Tags: email marketing online marketing.

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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

For example, does content differentiate based on past products purchased, geography, job title? Technorati tags: email newsletters, e-newsletters, newsletter content, segmentation, relevancy, online marketting, targeted message, beer ad, Support Our Troops, examples, Umm. PPS: I receive these newsletters above and read them.

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Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. tools , online marketing. That is very cool. chadhorenfeldt Tweet this! social networks.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

If you're in B2B, you need to think about how you can differentiate yourself from what your competition is doing and make the web experience one that people will not forget. This is has been highly popular and drives a ton of web traffic from around the world.