Seven Ways to Humanize B2B Marketing
Webbiquity
OCTOBER 27, 2015
The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). Turning customers into stark, raving fans of your brand or product is something that can’t be purchased.
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