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Evolving the Marketo Revvie Awards | 2020 Adobe Experience Makers

Adobe Experience Cloud Blog

The extra mile is often a differentiator between great and phenomenal work. Marketo Revvies and Adobe Experience Makers merge. The post Evolving the Marketo Revvie Awards | 2020 Adobe Experience Makers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

As an example, he points to Marketo’s success and the way their marketing group was driving leads even before they had a sales team. And Andrew says that getting better measurement is a real competitive differentiator. But he adds that the companies that are really getting smarter are drilling down to focus on their sweet spot.

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Integrated Campaigns | How to Create Online-to-Offline Experiences

Adobe Experience Cloud Blog

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. .

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Why the business automation market is poised to explode

Martech

The 2022 Marketo Engage User Study, conducted in partnership with Adobe, found that only 17.7% of Marketo users are currently integrating iPaaS with their Marketo instance. Of Marketo users currently integrating iPaaS with Marketo, 44% are using Workato. We predict increased adoption in the coming year.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Pricing: $145/$495 per month; enterprise pricing by quote. ClickMeeting.

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Marketing Technology | Human Skills Become Even More Valuable in 2020

Adobe Experience Cloud Blog

Skills like persuasion, social understanding, and empathy are going to become differentiators as artificial intelligence and machine learning take over our other tasks.”. The post Marketing Technology | Human Skills Become Even More Valuable in 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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How Smart Startups Are Outsourcing Marketing | 4 Key Areas

Adobe Experience Cloud Blog

Content creators outside the company often misunderstand what differentiates it from its competitors. The post How Smart Startups Are Outsourcing Marketing | 4 Key Areas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Automation.

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