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Compare 10 top marketing automation platforms

Martech

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Differentiate yourself from the competition. Don’t be one of them.

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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Kissmetrics.

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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities. Processing.

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Mastering Your Marketing Automation Strategy for the Holidays

SmartBug Media

In this episode, we're delving into the world of marketing automation strategy, specifically focusing on how you can amplify your existing mechanisms in anticipation of the holiday season. The challenge lies in cutting through the noise and differentiating your brand amid the intense holiday competition. Happy marketing!

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Three Marketing Automation Strategies You Need to Implement Today

Webbiquity

For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. To make the most of marketing automation , here are the fundamental strategies that guarantee faster and higher ROI at a lower cost. Set Up a Drip Campaign.

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7 Steps to Differentiated Marketing Strategy – part 2 [Video]

Hinge Marketing

?. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now we’re going to pick up with Step 4 in the differentiation, defining and refining your service offerings. TRANSCRIPTION: Hi.