Differentiation - B2B Marketing Zone

Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

SEPTEMBER 28, 2008

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " This doesn't require any technical know how and any good tracking system should differentiate URLs based on query string values. Well it is.

Landing Pages

Landing Pages Click Rate Tagging Differentiation

Viral Marketing in B2B - It Works!

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke.

Viral Marketing

Viral Marketing Work Management B2B Marketing Word of Mouth

B2B Marketing Zone

Anything Goes Marketing

Improved Email Click-Through Tracking Using Query Strings

Viral Marketing in B2B - It Works!

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