Biznology

NOVEMBER 1, 2021

Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors. Your vendors are already locked. But, I say, don’t bother.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Biznology

MAY 29, 2015

Meeting these expectations, whereby customer interaction and service innovation become key strategic differentiators in a fast-commoditizing market, is both a challenge and an opportunity for Telcos. They also expect their providers to be responsive, flexible, and know just what they need.

Allocation 80

Allocation Peer-to-peer Lock-In Pricing 80

Biznology

SEPTEMBER 4, 2020

The Articles section in this series on belonging will focus on three areas: 1) This week we’re focusing on the key attributes and components of culture and why culture is a vital differentiating factor to both attract and retain talented folks and successfully grow your business. ” ‘How much is my silence worth?’

Consulting 177

Consulting Lock-In Work Management Differentiation 177

Biznology

SEPTEMBER 21, 2020

By leveraging Iaas, Paas and SaaS providers, teams can focus on high-value differentiators. The following is an excerpt from an article originally published on our partner, SPAN Digital ‘s blog. You can read it in its entirety here. Organizations aim to rapidly respond to market opportunities and demands? Staff Turnover!

Digital Transformation 197

Digital Transformation Enterprise Management Work Management Marketing Management 197

Biznology

MARCH 13, 2014

Learning a new way of collaborating and communicating is hard work, so unless there’s a strong differentiator there, most people would be unwilling to abandon the familiar and embrace the new, right? What is the big deal about the modern social business and social collaboration platforms? Keep reading to find out what comes after that.

Social Networks 80

Social Networks Network Marketing Lock-In Content 80

Biznology

MARCH 12, 2013

Because they don’t already have an audience locked and loaded, that’s why — there’s no one listening, looking, or paying attention to you by default, this isn’t The Tonight Show in the 70s and you’re not a young comedian getting your Big Break. And then it’s over — until next year!

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80